In this low interest rate environment most investors know parking your money in a bank CD is almost a surefire way to lose money against inflation. But what is someone to do? For the average individual, investing in the stock market can be complicated.
You have to be concerned about high fees, good asset allocation, and whether a financial advisor have your best interest at heart. Betterment is one possible solution to make investing easy. This Betterment review has been updated for 2013.
Traditionally, investing and asset allocation require basic finance skills of which many individuals lack. If you were to use an investment advisor, their fees are quite cost prohibitive, which is why it is an option usually only available to high net worth individuals. Betterment gives similar investment advice, in an automated fashion, and at a much lower annual fee.
How Does Betterment Work?
Betterment is all about the end-game. When saving we don’t care about investment theory, we care about the end result. We are investing for some purpose, whether saving for retirement, college, home downpayment, or for a vacation trip to Hawaii.Betterment walks you backwards in the steps required to meet your end goal. From your initial deposit, monthly savings, and time horizon Betterment will tell you the chances of achieving your objective. There’s no researching which investments you need to purchase and at what percentage for each. Betterment does this all for you automatically. This makes investing easy for beginners and is different than any other discount stock broker we’ve reviewed.
Betterment invests to maximize return, but minimize the risk. This sounds like an oxymoron, but it’s not. The question I’m sure you are asking is, how do they do this? They do it via the Modern Portfolio Theory, or MPT for short. By investing in a diverse pool of assets it should collectively lower the risk, and yet stabilize the return over the long term.
Traditionally this type of service was only available with a full service financial advisor. So this makes Betterment somewhat unique since it’s all done via automated methods.
Betterment was created from the start to make investing as easy as opening a bank account. Though, let me be clear Betterment is NOT FDIC insured. Your returns are not guaranteed, and are subject to market risk. It’s possible your investment could lose principal. Though compared to other investment options which don’t have principal risk, they do have other types of risk. Betterment is a SEC registered broker-dealer and member FINRA/SIPC.
With the service, you don’t own individual stocks or bonds. Investments are held in the form of an exchange traded funds, or ETFs. The ETFs own a portion of the equities market via indexing. The asset allocation between these various ETFs then ensures your account is not weighted too heavily into one specific area, company, country, or sector. While this doesn’t lead to outrageous returns, it prevents putting all your eggs into one basket.
The way Betterment is designed, you have access to a lot of automated options, and the process is streamlined so that it requires little day-to-day involvement. It’s kind of set it and forget it, compared to traditional investing options.
Easy Signup Process
The signup process is easy and takes approximately five minutes. During the process you respond to a series of short questions about your investment needs. There is also a slide bar that allows users to set the allocation of their assets (ie: 60% stocks with 40% bonds). Once the choices are selected, you must then link your personal checking account. Money can be transferred into the Betterment account whenever you desire, or you can setup an automated deposit.
When money is moved into the account, Betterment will then automatically purchase exchange traded funds (ETFs). The purchases will be made based on the way you’ve defined your asset allocations. Your investments are very liquid, and selling the investments is also made simple. Betterment will perform the sell the trades for you. Any dividends earned will be automatically reinvested. Each quarter, any portfolio that is off by more than 5% is rebalanced automatically.
When I first reviewed Betterment, their stock asset allocation was slightly different than what is available today. Originally, Betterment did not include international equities and only included TIPS for the bond portfolio. They have since fixed this with the new model portfolio, and it was a much needed improvement.
Stock Portfolio Makeup
- 25% Vanguard Total Stock Market ETF (VTI)
- 25% iShares S&P 500 Value Index ETF (IVE)
- 25% Vanguard Europe Pacific ETF (VEA)
- 10% Vanguard Emerging Markets ETF (VWO)
- 8% iShares Russell Midcap Value Index ETF (IWS)
- 7% iShares Russell 2000 Value Index ETF (IWN)
Bond Portfolio Makeup
All ETFs Betterment has selected are great picks. They all follow their respective index very closely, are very liquid (which lowers the bid/ask spread), tax efficient, and low annual fees.
In their asset allocation I would like to see some additional asset classes (such as commodities and REITs). Betterment’s portfolio should be more than adequate for someone investing less than $100,000 though. If you are over $100,000 in assets, Betterment does have a custom portfolio option available.
The great thing about their service is you can start with little money to invest, and the fees are quite low (0.35%). Once you get past $10,000, they decrease the annual fee to 0.25%. Past $100,000 invested with Betterment and it lowers to 0.15%.
While you can start with no money, they do request you deposit at least $100/month. Otherwise you get charged an additional $3 per month, if under $10,000. I do think it’s a great idea on their part. It does create some forced savings, and I have no issue with their pricing. This fee structure translates to about $17.50 a year on an account with a $5,000 balance.
Backdoor $25 Bonus For New IRA Accounts
I was somewhat disappointed their $25 signup bonus offer does not apply to new IRA accounts. In talking with Betterment, I discovered a backdoor method to get this bonus. It’s possible to get $25 via their Refer A Friend promotion. Since I am a customer of Betterment, all you need to do is click on this link. When opening your IRA account, all you need to is deposit $500. The bonus will count as contributions for the current year.
Betterment’s service makes it super easy to implement a savings plan. You can setup a new taxable account in minutes, or transfer an existing 401(k) or IRA account.
Betterment is a perfect starting point for young investors. It helps teaches the ropes to investing and more importantly proper asset allocation. This, in my opinion, is a “good thing”, as too often I hear about inexperienced investors with poor, or no, asset allocation. Their fees are low enough if you have a less than $10,000 to invest that it won’t eat away too much of your investments.
Without question, the fees are much lower than if you were to hire a professional money manager. If anything, with a professional money manager you would get similar or lower returns, but pay much more in management fees.
Their goal setting feature makes their service somewhat unique and perfectly visualizes the steps required to meet your objectives. Though this feature is available in some personal finance apps (like Quicken), Betterment’s is one of the best available either online or offline.
For the more advanced investor or higher net worth individual, Betterment might not be the perfect fit. If you can roll your own asset allocation, and know investment theory – there’s little need for using a service like Betterment. The more advanced investor will do better with a more diverse asset allocation selection and save money in annual fees in the process.
Individuals with more than $100,000 and do not want to do it themselves, Personal Capital might be a better option. Typically individuals with that level of net worth or greater have a much more complex investment portfolio. Unlike Betterment, Personal Capital has access to see your entire net worth. This allows them to get more holistic view of your life. Betterment’s asset allocation is cookie cutter, and makes it somewhat limited for more advanced needs. Keep in mind Betterment does not know about, or have access to, other accounts outside of their service.
When we first reviewed Betterment, we gave them three and half out of five stars. This was mainly because of their high annual fees and limited asset allocation. With the decreases in their fees and some improvements in their service – Betterment is a much more viable option. Therefore, we now rate them four and half out of five stars.
Disclosure: I have $2,000 invested with Betterment’s service since August 2012.