Morningstar is a comprehensive research service that's hard to beat. In fact, if you're a value investor, this is the perfect service for you. However, Morningstar is not a good resource for people who prefer using charts for analysis.
- Value Investors
- Stock Investors
- Mutual Fund Investors
- Mobile Users
Morningstar is one of the biggest names in investment research, and with good reason. I’ve been a Premium-level member for more than 10 years now. It’s a great resource to help assist you in your investment decisions.
Morningstar’s ratings system is universally known throughout the investment community. Originally, the firm reviewed only mutual funds, but a few years ago it added stocks to the review roster.
Personally, I look at services like Morningstar as a way to help speed up my research. You should always do your own investment research and not take what anyone says as gospel.
First, I guess I should disclose my investment strategy. I’m a fundamental/value investor, and maybe one day I’ll discuss why I believe it’s the best way to invest. You will not see me discuss technical indicators on this blog, as I think they are akin to reading tea leaves, or seeing animals in the clouds.
What Is Morningstar?
Morningstar is the perfect service if you believe in fundamental/value investing. If you are a “chartist,” then Morningstar’s service is not for you. The website will not discuss technical charts — when you should buy or sell via indicators like the stock passing the 52-week average.
Morningstar is more about proper asset allocation, low fee investments vehicles, and investments that generate consistent returns. I use Morningstar Premium service because:
- Investment Thesis – The analysis of stocks, mutual funds and ETFs. It gives pros and cons for any investment (they call “Bulls and Bears”).
- Growth of $10k over time – How has the investment performed in real terms that allows you to compare to other investments.
- Stock and mutual fund screener – Find investments via hundreds of key data points.
- The yearly annual returns (with dividends included).
- The performance comparative a benchmark category.
- Actionable Analyst Reports (over 2,000 funds, ETFs, and stocks).
- The allocation of mutual fund into specific investment categories and stocks.
- If a stock has dividends — the payout amounts over time.
- The annual fees to own an ETF or mutual fund. An important aspect often missed. Typically the lower the cost, the better odds to meet or beat the comparative index.
- Their X-Ray tool is second to none and ensures you aren’t over allocated in a specific sector, country or stock.
- Their free and premium screeners. It offers a quick method to narrow your selection of a stock or mutual fund.
- The Cost Analyzer is also a great tool to help pick one ETF/mutual fund over another.
Portfolio X-ray Tool
While a mutual fund’s prospectus will state its allocation in only US based companies, the statement may not be completely true. Morningstar takes a mutual fund’s quarterly SEC reporting of their individual stock ownership, and uses it to help determine your true asset allocation. So while on a macro level you may have the correct asset allocation, you could be heavily weighted in a particular stock or category unknown to you. This could unknowingly increase your investment risk and decrease returns.
In my original review, I wrote how great the X-Ray tool was in 2010. The problem today is there are many other alternatives, and X-Ray hasn’t been improving. Some of the competitors are offering free high level analysis like Personal Capital that’s decent enough for the average investor.
While Morningstar’s X-Ray does go into great detail about your asset allocation, it’s a manual process to do this. The X-Ray service does support the ability to import Quicken files, but unfortunately from my tests I was never able to get this working correctly. So while Morningstar’s X-Ray tool is still useful, it’s too cumbersome compared to the alternatives and needs improvement.
Though if you do want to integrate Quicken with Morningstar, I recommend the latest version of Quicken 2019 for Windows. The Premier version of Quicken comes with Morningstar’s X-Ray service, and automatically links up all of your investment accounts – No fuss, no muss. In addition The cost of Quicken Premier is much cheaper than an annual cost of Morningstar’s service if you only want to use X-Ray. So it might be a cheaper option as well.
iPad and iPhone AppsThe app is free to download and can link up to your Morningstar account. They recently updated their iPhone and iPad app. In their version 2.0 they added the ability to sync portfolios from the web site to your iPhone. This feature is a big addition, compared to the previous version. I’ve tested their latest version, and while better than the first, it still lacks the depth of information available via the web site. The app is great if you want to quickly analyze a stock it’s useful otherwise you are best to visit the web site.
Morningstar premium membership offers a wealth of information, and is a must have for any investor junkie like myself. The annual fee is $199, and is well worth the cost. You’ll quickly recoup the annual fee because you’ll empower yourself to make much better investment decisions. You can test drive their service free for 14-days with no obligation. Morningstar’s service is like getting an investment adviser, without the costly fees. You can also sign-up for their free service, which excludes the premium options.
However, since our last review, the core features of their service hasn’t changed much, especially their X-Ray tool. Morningstar really needs to improve this part of their service as the competition has surpassed them in terms of functionality. Because of this I have decreased their rating slightly since the last review. From four stars previously, to three and a half now.