One of my favorite sci-fi movies is Arnold Schwarzenegger’s The Terminator. It’s set in a dystopian world that’s ruled by Skynet, and robots who want to kill every human in sight.
In some ways, Skynet is already here with Alphabet (GOOG), and the company buying the robot firm Boston Dynamics. Not to mention we have high-frequency trading where bots are up to 80% of the daily volume on the stock market and buy and sell stocks in microseconds.
Computers to aid with finance is already here, so the question is; can they help with your own investing?
Can computers replace humans and give sound financial advice? Previously when investing, your choices were pretty limited.
It was only until recently; you had only one of two options when investing:
- Do-it-yourself (DIY)
- Hire a financial investment advisor (FIA)
Historically the problem with trying to get an FIA was many have minimum asset requirements of $500,000 or larger. This requirement puts many FIAs out of reach for younger, or lower net worth individuals.
So these individuals had to fend for themselves or take the generalized advice from a financial guru like Suze Orman (don’t get me started).
In addition, it’s not uncommon for FIAs to charge 1-2% annually (or greater via the loaded investment products they pushed you into). That’s 1-2% you have to do better than the market just to keep up. As history has shown, this is a steep fee to overcome, and in many cases also came with substandard financial advice to boot.
The issue for many individuals is they aren’t cut out to go it alone. Unlike the days where everyone who retired automatically got a gold watch and a pension (which was managed by a professional). Today you are required to self-fund your retirement.
401(k) plans and IRA accounts puts individuals in the investment driver’s seat. Many of which do not have the time to read up on investment analysis. Worst yet, may have poor investing psychology and jump out of the market at the absolute worst times (buy high and sell low).
What is a Robo-Advisor?
As I’ve said before there was a previously untapped market that these new robo-advisors are meeting.
Overall I consider the rise and interest in automated investment services a “good thing.” Pushing down the costs of high fee Wall Street advisors that offered no real value, and if anything, a drag on returns. This is a great thing in any competitive marketplace. In addition, these firms are helping individuals with goal setting and asset allocation — when they typically have no clue where to begin.
Like most anything, the one size does not fit all when it comes to financial advice. I do see this space filling the need of most beginner investors and investors with an uncomplicated financial portfolio. Are they right for you? That depends upon your net worth, the complexity of your investments, and if you feel comfortable you can do it yourself?
I’m definitely not in the camp where these robo-advisors add no value, and could easily replicate them yourself just by using Fidelity or Vanguard funds.
In my case, most of my family assets are DIY, but I’ve also been studying this for years and feel comfortable doing this — other individuals may not and I get this. In full disclosure for purposes of reviewing and testing, I have accounts with: Motif, and Personal Capital.
Though keep in mind what these firms are offering is not unique. A target-date mutual fund has some similarities. All of these firms base their automated investment guidance using Modern Portfolio Theory (MPT), Efficient Market Hypothesis (EMH), and a series of questions to determine your risk profile.
While this investment strategy isn’t perfect, it sure beats what most individuals have — which is nothing. It’s usually a hodgepodge of investments with no asset allocation, actively managed funds, high annual fees, and whatever “investment du jour” their peers recommend investing in.
Firms like Weathfront focus on the end-goal and is ideal for individuals who don’t care or want to learn about the details of investing. For these individuals, the 25 basis points (otherwise known as a 0.25% annual fee), or less they pay is well worth the fee, and in many cases much better than hiring a FIA — both in terms of cost and good financial advice.
The online tools robo-advisors offer aren’t new though. Traditional financial advisors had the same tools available to them for years and could roll up a personalized asset allocation plan specific for you. Heck, this stuff was available in 1999 when I first used an advisor at PaineWebber. Like self-checkout at Home Depot (HD), this is pushing the technology down to the masses. You have direct access to manage your account and removes the no-value added middlemen.
Let me be clear, some financial advisors can add tremendous value. They can give guidance to the asset allocation best for you based upon unquantifiable factors, which computer programs can never do. Though I believe this is more the exception than the rule.
Financial advisors can give recommendations about long-term life decisions (i.e. help plan for a child’s education through a recommended action plan). In fact, some of the mentioned robo-advisors in this article are just tech-assisted firms, and not 100% automated. If you want it, the human element is not completely removed from the loop with some of these firms.
There’s something to be said with any 100% algo driven investment approach. While it might help with a high percentage of individuals, there are always edge cases where automated guidance isn’t appropriate.
List of Robo-Advisors
|Charles Schwab Intelligent Portfolios||Automated||Review|
|E*TRADE Adaptive Portfolio||Automated||Coming Soon|
|Motif Horizon Models||Automated||Review|
|Personal Capital||Human Assisted||Review|
|Rebalance IRA||Human Assisted||Review|
|Vanguard Personal Advisor Services||Human Assisted||Review|
Aren’t All Robo-Advisors the Same?
To the causal reader, the differences between firms might seem minor but in reality is not. You have a choice between:
- Minimum Deposit – Some firms you can start out with nothing and others require sizable amounts to start with
- Annual Fees – Be aware of hidden costs and ETF fees
- Asset Allocation – Asset allocation can vary quite a bit based upon your age, and the way you answer their risk assessment questions.
- Account Type Support – No firm can manage a 401(k) directly, but some do offer guidance in investment selection.
- Automation – Some services are 100% automated vs human assisted advice.
- Tax Optimization – Services like Tax-Loss Harvesting.
- Custody of Funds – Managed by you in which they give trading advice, or directly by the firm.
- Management of Assets – Manage all your assets or just a portion.
- End-Goal – Retirement only, or other goals (i.e college education).
Out of all the services, Personal Capital is the most expensive, but also has the most human interaction with its clients. Personal Capital could be said that it’s much more of a traditional financial advisor, but uses technology to assist. Personal Capital’s fees also include trading fees, and mostly recommend individual stocks to minimize expenses and taxes as well. So their true cost might be more in-line with the other firms mentioned.
Cost is an important consideration in picking your robo-advisor. Be aware the robo-advisor fees are only for their service — it does not include the ETF fees they purchase on your behalf. If you are curious, I’ve researched into the popular robo-advisors and break down the true annual costs of each robo-advisor.
Are Robo-Advisors a Viable Business?
The biggest issue with any of the robo-advisors is can they all survive? 0.50% or lower in annual fees might seem like a lot, but in reality it’s not for a firm that has a decent amount of overhead (employee, technology infrastructure, and compliance). The current largest independent firm, Betterment, just eclipsed the $5.1 billion mark of Assets Under Management (or AUM). While that might seem like a lot, Vanguard in comparison has $2.86 trillion in managed assets. In order for any of these firms to be profitable, they need multi-billions of AUM.
Many are well funded by venture capital. Betterment recently announced a series E round with a total of $205 million in startup financing. These firms are still relatively new and remains to be seen if they can reach critical adoption mass.
Expect mergers and closures in the robo-advisor space within the next few years. In 2015 alone, three events occurred.
Jemstep changed their focus to target financial advisors than retail investors. We’ve removed mention of their service since they no longer target the retail investor.
Though none of this should be a surprise. The same occurred with online brokerage firms. Perhaps a traditional brokerage firm like Fidelity Investments will purchase one of these companies. In reality, these firms are technology companies that are offering financial management. Though in my opinion it’s no question robo-advisors are the future of the financial industry for the most basic advice.
Like how Vanguard revolutionized investing with indexed based low-cost funds, robo-advisors are doing the same with asset allocation for the masses.
Are they perfect? No it can be said if you have the skills you might be better off rolling your own, but then again that’s not the audience these companies are targeting. They are filling a niche that’s been missing for years in the investment advisory space.
Want to learn more about robo-advisors? Signup for my FREE robo-advisor boot camp.