Review of: Acorns
Reviewed by: Carrie Smith
Last modified: April 17, 2018
The Acorns app invests your spare change. It rounds up to the nearest dollar (or more) for every credit card purchase and micro-invests the difference. It makes saving fun and easy. On the downside, the increments are probably two small to be effective for long-term savings.
For many of us, investing can seem overly complicated and somewhat intimidating if you don’t know the ins and outs. But Acorns intends to simplify and demystify this process through a revolutionary mobile app.
With help from the father of Modern Portfolio Theory, Dr. Harry Markowitz, Acorns recommends optimized portfolios and keeps them on track with automatic rebalancing and dividend reinvestment.
What Is the Acorns App?
A California-based father-son team created Acorns with the intention of removing any mental roadblocks or anxiety about becoming a regular investor.
Acorns is a smartphone app that “rounds up” your spending to the nearest dollar and invests that difference. You link a credit card and checking account, then Acorns does the rest. This microsavings service makes investing almost painless because you are literally investing pennies at a time.
Obviously, the Acorns app is targeted at a much younger, more tech-savvy generation (Millennials), as the entire investment experience is created and managed from a smartphone. Acorns recently unveiled a web-based version for desktop and portable users, as well.
Essentially, this app is a great starting point for anyone who hasn’t invested yet or needs a bit of guidance in the beginning.
Acorns Fees & Features
|Fees||$1/month under $1 million; 0.25%/year over $1 million; FREE for under 24 and in college; IRAs are an additional $1/month|
|Mobile Access||iOS App, Apple Watch, Android App|
|Promotions||Get $5 When Joining Acorns|
- Round-Ups — For each credit card transaction the Round-Up to the nearest dollar is invested into Acorns.
- Found Money — With this feature, every time you use your Acorns-linked debit or credit card at a select retailer, that retailer will actually invest a bit into your Acorns investing account.
- Scheduled Deposits — Set recurring daily, weekly or monthly investments.
- Found Money — When you shop with Acorn’s Found Money partner brands, add money to your Acorns account. As of publication, Acorns has partnered with these companies, among many others: Apple, Airbnb, Blue Apron, Groupon, Hulu, and Walmart.
- Learn — Education section that includes investing basics, FAQs and a glossary.
- Grow — Interviews, news and how-tos that are available on the website or within the app.
- “Potential” — This new tool allows users to see the impact that a theoretical additional investment (daily, weekly or monthly) would have on their account.
- Round-Up Multiplier (New) — Instead of just rounding up to the next dollar, users can now multiply the extra investment by two, three or 10.
- Acorns Later (New) — Beginning in 2018, Acorns users can invest in a specially designed individual retirement account (IRA). Acorns Later will cost an additional $1 per month until the user has invested $1 million with Acorns. After reaching that milestone, you’ll be charged a fee of $100 per million dollars.
- Acorns Gift Cards (New) — Now at participating stores and online, purchase $25 digital Acorns gift cards. This is a great option for getting a friend started with this service.
Creating an Acorns Account
Signing up for an Acorns investment account is a relatively easy process and starts with signing up on the web or downloading the app for free from iTunes, Amazon or Google Play stores. The app is available for iPhone or Android mobile devices.
The three-step signup process starts with entering a PIN access code, which will be used when you log into the app in the future. Creating an Acorns account is currently available only to U.S. citizens.
1. Choose a Round-Up Account
Your Round-Up account is the one that will be monitored for you; choose which transactions you want to round up and invest the change. Choose from the most popular banks, like Chase, BoA, Citibank, Wells Fargo, U.S. Bank, USAA, etc. If your bank isn’t listed, just click the “Next” button and type in your bank’s name in the search bar.
Then you’ll be prompted to log into your bank using your online sign-in credentials. Next, you click the account you’d like to use in your round-ups. You can connect more than one if you’d prefer.
2. Connect Your Checking Account
Your checking account is different from your Round-Up account (this was confusing to me at first too) and is the account from which funds are transferred into your Acorns account. Connect an existing checking account from the list and sign in using your online credentials, or input your routing and account numbers manually from a different bank.
It took several minutes for my Chase Bank account to sync using my online ID and password. And don’t worry about connecting your banking information, as Acorns encrypts and protects all of the data with bank-level security.
3. Create an Investment Account
You’ll be asked to type in your first and last names, phone number and birth date and choose a security question/answer. Then it’s time to fill in your address and check if you’re a U.S. citizen or not.
Next, you’ll be prompted to answer three questions:
- Are you or have you been affiliated with a broker-dealer?
- Has the IRS notified you of being subject to backup withholding?
- Are you a 10% shareholder of a publicly traded company?
If none of these apply to you, just leave them unchecked. These are standard questions required by the SEC when opening any brokerage account.
The next screen will prompt you to fill in your employment information, net worth, yearly income and your reasons for investing. The answers to these questions will help them create customized advice and a recommended portfolio created by their team of experts, including a Nobel Prize–winning economist.
You can choose from five different reasons for investing:
- Long-term investment
- Short-term investment
- Major purchase
Finally, your Social Security number will need to be filled in, which, according to the app, is used for ID verification, tax reporting and preventing fraud.
Once all the signup boxes are checked green, click the “Get Started!” button.
|Mobile Access||iOS App, Apple Watch, Android App||iOS App, Android App||iOS App, Android App|
|Promotions||Get $5 When Joining Acorns||Get $5 from Stash Invest||None|
|Review||—||Read the Review||Read the Review|
After the signup process is complete and you’ve created your investment account with Acorns, the app will process your portfolio. Simply view your portfolio to see a list of advice, tips, and ideas.
The Moderately Conservative Portfolio was recommended for me based on my variable cash flow (as a self-employed taxpayer), a median net worth, my long-term investment reason, my age, and above-average income. However, I chose to go with the Moderate Portfolio for the purpose of this review.
To see a change in projected value over time, you simply drag the graph (either right or left and up or down) to change the amount invested each month. You don’t have to stick with the recommended portfolio. Just click on the different types of portfolios to find one that’s a better fit. There are five portfolios to choose from:
|Portfolio||Stock %||Bond %||Real Estate %|
Next, you can explore the ETFs and select an asset class you want to invest in. When you’re ready, simply click “Confirm Portfolio.”
How Round-Ups Work
Once your account is approved, they will withdraw the initial deposit and your account will be ready for investing. The Round-Up transfers come from monitoring your linked account and rounding up the purchases to the nearest dollar.
For example, I spent $22.43 at the gas station this week, and $0.57 was added to my Round-Up balance. Once the total reaches $5, the money is withdrawn from my bank account and added to my Acorns investment.
You can choose which transactions you want to include in your Round-Up amount or set it to automatic and it will calculate all of your transactions that are eligible.
In the spring of 2017, a new update brought an important new feature to the Round-Up system. Now users can elect to boost the amount of your Round-Up by as much as 10 times. So instead of just pitching in those 57 cents from my gas station purchase, I can elect to automatically invest as much as $5.70 for that transaction. The potential to magnify your savings is huge.
Additionally, you can deposit cash reward bonuses from your bank or other rewards programs you participate in. Or choose to invest lump sum amounts in addition to your Round-Up deposits. If you prefer, you can set up recurring deposits on a daily, weekly or monthly schedule.
CFO Mark Dru explains:
“You can also invest up to $20,000 or $30,000 in a lump sum investment, so we’re not only attracting investors interested in doing the Round-Up, but more sophisticated investors as well.”
Acorns is similar to Bank of America’s Keep the Change program, which rounds up purchases made with your debit card to the nearest dollar and then moves the difference into a savings account. With Acorns, however, the money goes into an investment account with the intention of long-term savings and growth potential, rather than a simple savings account.
If you’d like more information about using Round-Ups and other features in the app, check out our guide to maximizing Acorns here.
Logging into the Acorns app allows you to view your portfolio, check the performance of your index funds, see what the market is doing, and much more.
Jeff Cruttenden, the co-founder and COO of Acorns says:
“We focus less on beating the market and more on index portfolios where we can capture the market and keep fees low.”
Within your preset investment portfolio, the Acorns app gives six options for basic index funds offered through iShares and Vanguard.
|Large Company Stocks||Vanguard S&P 500||VOO|
|Small Company Stocks||Vanguard Small-Cap||VB|
|Developed Markets||Vanguard FTSE Developed Markets ETF||VEA|
|Emerging Markets||Vanguard Emerging Markets Stock||VWO|
|Real Estate||Vanguard REIT||VNQ|
|Corporate Bonds||iShares iBoxx$ Investment Grade Corporate Bond||LQD|
|Government Bonds||iShares 1–3 Year Treasury Bond||SHY|
There are no deposit or account minimums to maintain, no commission fees, and no penalties when withdrawing funds. Acorns’ fees are now $1 per month for your first $1 million, or 0.25% annually for accounts greater than $1 million. If you wish to use Acorns Later, you will be charged an additional $1 per month until you’ve invested $1 million. Then you will see a fee of $100 per million dollars.
According to Vanguard, the average mutual fund management fee is 1.02%, so Acorns’ fees are relatively low by comparison.
Acorns receives its fees by withdrawing them from your funding source, rather than taking it from the money you have invested.
It is important to note returns are not guaranteed, and it is possible to lose principal. Acorns invests in the stock and bond markets and is not FDIC insured, though investments are SIPC insured. At the time of this article update, they have $482 million in assets under management.
Free for College Students
Acorns is targeting the younger generation with a great deal — no fees on any accounts of any size for college students. You must have a valid .edu address and employment status as “Student” for up to four years from the date of registration.
One of Acorns’ most unique features is Found Money. With this feature, every time you use an Acorns-linked credit or debit card at a retailer from the list below, that retailer will contribute an extra amount into your Acorns account.
Here’s a list of the current Found Money participants and the amount they’ll contribute (as of January 2018):
|Airbnb||1.8% of your service fee|
|Apple||1.2% of your purchase|
|Beats by Dre||1.2% of your purchase|
|Bespoke Post||$10 with a new subscription|
|Billshark||$10 when you sign up|
|Birchbox||$10 with purchase of a 3-month subscription|
|Blooom||$10 when you sign up|
|Blue Apron||$30 when you sign up|
|Boxed||4% of your purchase|
|Casper||$75 with purchases over $500|
|CheapOair||$5 with a booking|
|DirecTV||$25 when you sign up|
|Dollar Shave Club||10% of your purchase|
|Earnest||$100 when you refinance your student loan|
|Expedia||4% of your purchase|
|Gamefly||$15 with a new subscription|
|Groupon||2% of your purchase|
|HotelTonight||$10 when you spend $100 or more|
|Jet||2% of your purchase|
|Liberty Mutual||$5 when you sign up|
|LifeLock||$25 with a new purchase|
|Macy’s||5% of your purchase|
|MeUndies||20% with a new subscription|
|MVMT||10% of your purchase|
|New Balance||5% of your purchase|
|Nike||5% of your purchase|
|Nordstrom||1% of your purchase|
|Quip||$20 with a purchase|
|Rover||$25 when you sign up|
|Sam’s Club||$10 when you sign up, plus $1 with every $75 purchase|
|Scribd||$10 with a new subscription|
|SeatGeek||3% of your purchase|
|Skillshare||$5 when you sign up for Premium|
|SoFi||$100 when you refinace your student loan|
|Stance||10% of your purchase|
|Stich Fix||$10 with a new purchase|
|Talkspace||$25 when you sign up|
|The Farmer’s Dog||$25 with a new subscription|
|Thrive Market||$10 when you sign up for a full-paid membership|
|T-Mobile||$40 with a new subscription|
|Upside Business Travel||$100 with a new purchase|
|The Wall Street Journal||$5 with a new subscription|
|Walmart||1% of your purchase|
|Warby Parker||5% of your purchase|
|Zipcar||$10 when you register|
Pros and Cons
- Painless Way to Save — Since the amounts taken out of your account are small, you won’t notice them missing from your checking account.
- Hides the Complexities of Investing — You don’t need to understand Modern Portfolio Theory to use Acorns.
- Start Investing With No Money — Acorns doesn’t have a minimum deposit to start using their service.
- Free for College Students — To attract young savers/investors, Acorns is free to use for any college student for the first four years.
- Only for "Boosting" Your Savings — Acorns savings amounts aren’t really suited to save the 5% to 20% annually you need to put toward retirement or larger goals.
- Can Lose Principal — It is possible to lose money with Acorns, though the recommended investments are pretty conservative.
For the microsavings category, we think Acorns is best service available.
Acorns is a good start if you have little to invest or need a nudge to start investing without affecting your lifestyle, though the monthly deposits are way too small to be considered a serious method for saving towards retirement.
Betterment is a better option for larger deposit amounts with lower annual fees. In response to Acorns’ microsavings service, Betterment has SmartDeposit, automating investing once your bank account is above a specified dollar amount.
However, there is nothing stopping you from using both services to boost your savings rate. Ultimately, most individuals don’t save enough for a rainy day, and Acorns will help start you down this path.
Disclosure: For testing purposes, I opened an account with Acorns.