I firmly believe we are all budding entrepreneurs. We want to control our destiny, work for ourselves and feel good about making a difference in the world. Real estate investing is an excellent way to stretch one’s entrepreneurial muscles.
I became a real estate investor only after retiring from the corporate world in 2012. I worked in publishing for 25 years and had no background in real estate. I started real estate with the idea of diversifying my retirement portfolio; however, six houses later, I have made it into a second career that I truly enjoy!
People always ask me, “How do I get started?” If you are interested in real estate investing (REI), I’ve laid out three steps to take to start your REI journey.
1. Choose a strategy.
Investing in real estate takes many forms — from very passive involvement to very hands-on, rehabbing properties yourself. To get to know the business, you might want to start out investing indirectly and
Start with passive real estate investing.
- Invest in a REIT (real estate investment trust) — You can think of REITs like mutual funds. A REIT is a company that owns and finances real estate properties. You, as an individual, can invest in that REIT and essentially be investing in real estate. This is a great option for someone who only wants portfolio exposure to real estate and is not looking for a side job. Companies we like that sell REITs: Fundrise, RealtyMogul.
- Invest in properties via real estate crowdfunding — What if there was a GREAT property for sale but it was too expensive for you alone to invest in? With crowdfunding platforms, you can invest in real estate by pooling funds and sharing the returns with other investors. Investor Junkie reviews the most popular real estate crowdfunding platforms. Real estate crowdfunding is a passive investment; you won’t have to quit your job and become a landlord, but you can still reap the rewards of real estate investing. Companies we like best: RealtyShares (for accredited investors only), Roofstock (not exactly crowdfunding, but very cool nonetheless).
Active real estate investing — If you want to get your hands dirty in real estate and are not looking for a passive solution, your first step is figuring out exactly how you will invest:
- Wholesaling — A wholesaler finds distressed properties with motivated sellers and matches them up with investor rehabbers, without ever taking title of the property themselves. Those signs you sometimes see on the side of the road that say “Cash for your house, any condition” are likely placed by a wholesaler.
- Become a real estate agent — Getting your real estate license is expensive and time-consuming, but if you’re serious about real estate, having a license comes with many advantages. For example, you’ll have direct access to the multiple listing service (MLS), which is where you can find ALL listings but is not available to the public. In addition, if you do purchase or sell a house, you won’t have to pay a commission to an agent!
- Buy rental properties — This is what most people think of when they think of real estate investing: You buy a house, rent it out and collect a paycheck each month. It sounds easy, but finding a property with the perfect mix of location, the right price, higher-than-average rental rates, great tenants to live there, etc., is difficult. And we can’t forget the risks: tenants who won’t pay rent, high taxes, foundation issues, etc. There is really no one who breaks down real estate better than Ms. Paula Pant at Afford Anything.
- Fix and flip — We all know the TV shows… “fix and flip” involves buying a distressed property with the intention to refurbish it and sell it quickly for a profit. You have to buy low and sell high; you need to estimate closing costs, resale value and rehab costs carefully. From there, you’ll need to add your holding costs (insurance, property taxes, utilities, interest on the money if you’re borrowing it) and your cost to sell (typically 8%). There are a lot of things that can go wrong in a fix-and-flip deal, and investors lose their shirts all the time. So proceed with caution on this one.
Regardless of which strategy you choose, you need to be focused to be successful. Spend a lot of time reading and deciding which strategy is right for you. Because once you dive in, it’s not a good idea to jump to another strategy when things get tough. This is one thing I see real estate investors doing all the time — they don’t commit to a strategy and therefore don’t hone the skills in any strategy enough to be successful. So with that said…
2. Become an expert in your chosen strategy.
In a lot of ways, real estate investing is a trade that you learn (1) by doing and (2) from working with others. That said, that is no excuse for you not to study up and educate yourself as much as possible. Consider the following:
- Take a real estate course — There’s no shortage of real estate courses online if you want to pay to get up to speed more quickly. I never took a class myself because I had the time to teach myself, but if your situation is different, it might be an option. Check out trusted Udemy; this online learning platform offers hundreds of courses on REI, and many of these are only $10 per course. Not a bad deal.
- Watch lots of YouTube videos — What can you NOT learn from YouTube? YouTube has thousands of videos from professionals and amateurs alike, sharing real estate stories and doling out advice. It’s easy to spend entire days watching these videos. Since I do a lot of my own rehabbing at my properties, I rely on YouTube a lot to show me exactly how to remove shower tile or fix a leaky faucet.
- READ! — This is a no-brainer. YouTube and online courses are great, but everyone knows the best way to learn (besides through practice) is by reading. What I would do is spend afternoons just pulling books off the shelf at my local library. I’d sit and browse through them, checking out only the ones that spoke to me. Stay away from “guru” type books promising to make you millions, and you might as well stick to books written in the last seven to eight years to ensure the information is current. A classic book we like is Rich Dad Poor Dad by Robert Kiyosaki. It doesn’t focus on any one strategy, but it certainly touches on the philosophy of real estate investing.
- Research your “mining” area — No matter the strategy you choose — fix and flipper, landlording, wholesaling, etc. — you need to know your “zone.” Each zip code is unique, and within a zip code there might be both bad and good areas. You need to learn ALL about your zip code. What do houses go for? What is the average rent? Are property taxes high there? Are there zoning laws you need to be aware of? Is it competitive?
3. Connect to fast-track your learning.
Once you’ve chosen a strategy and researched all you can, the best next step is to connect with other real estate investors.
- Frequent online forums — I highly recommend the BiggerPockets Forums as a place to connect virtually with other real estate investors. You can post a question, and the community is so open and helpful you’ll likely get a response within a day. I recommend setting alerts for your “mining area” and using the forums to set coffee dates with other investors there. Having a network is key in real estate, so start developing that as soon as possible.
- Go to local REIA (Real Estate Investor Association) meetings to learn and network — There are REIA meetings all over the country just about every day out of the week. REIA’s mission statement is “to develop, support and promote local real estate investor organizations while serving the interests of the real estate investment industry through networking, education, support, leadership on legislative issues, and promoting professionalism and standards of excellence in our industry.” Take it from me, this organization lives up to its mission statement, and I highly recommend you attend if you’re serious.
- Meetup.com — What I love about Meetup.com is there is very little virtual connection… you actually have to MEET UP. There is no end to the variety of clubs and groups available on Meetup.com, but as you can imagine, I used it to find and connect with local real estate investors in my zip code. I joined six groups and regularly get invited to attend upcoming meetings. The invites provide a description of the planned topic, and I can easily see the faces and bios of other investors who are planning to attend to decide if it’s worth my time to go myself.
So that’s it! Three hopefully actionable steps you can take now if you want to get started in real estate. Let me know if you have any questions — I’m a rehabber myself but have studied quite a bit and would be happy to answer any reader questions in the comments below.