Ellevest is a robo-investing platform designed by women for women. It was founded in 2016 by Sallie Krawcheck, a former Wall Street executive who felt investment firms don’t customize their services enough for women. Women still earn less than men and are more likely to leave the workforce to raise children. In addition, women live longer and tend to have different investing philosophies than men.
Investor Junkie reviewed Ellevest and thinks the service is an overall solid addition to the robo-advisor lineup.
When a customer signs up, they are asked their income, money goals, family responsibilities, etc. The platform will then customize a portfolio based on this information. Clients can change their goals anytime, and Ellevest will adjust their portfolio.
Earn a Cash Bonus for Joining Ellevest
You read that right. If you sign up to Ellevest using the link below, your account (including if it’s an IRA) will receive a cash bonus. How much cash you get depends on how much you transfer. For example:
|Deposit Amount||Cash Bonus|
|$10,000 – $24,999||$25|
|$25,000 – $49,999||$75|
|$50,000 – $99,999||$150|
|$100,000 – $249,999||$300|