Are you like many investors today who want to both do good and invest? A lot of investors — especially of the Millennial generation — would answer “yes.” The growing trend of “putting your money where your heart is” is called socially responsible investing (SRI), and the robo-investing firm Swell Investing wants to help.
Swell was founded in Los Angeles in 2015. The company aims to democratize what it calls Sustainable, Responsible and Impact investing, which has traditionally been limited to large investors or dedicated exchange-traded funds (ETFs). You can join Swell and invest with as little as $50.
Once an investor signs up to the platform, they will see that each of Swell’s portfolios represents a different focus (clean water, alternative energy, healthy living, etc.). Investors can select which portfolios to invest in and create their own asset allocation. This is a bit different from the usual robo advisor model, which determines your portfolio composition based on your answers to a questionnaire.
Whereas most robo advisors build portfolios with ETFs, Swell invests in individual securities. And when you invest with Swell, you become a direct shareholder in each company that you own in your portfolio. That means you can vote on shareholder resolutions and even attend corporate meetings.
For more information, read Investor Junkie’s in-depth analysis in our Swell Investing review.
Get $50 with Swell Investing for Earth Day
Swell doesn’t think investors have to sacrifice their values when investing, particularly when it comes to the environment. Earth Day is April 22, 2018, and Swell Investing is offering a promotion to celebrate.
To get in on this offer, just enter the special code EARTH50 when signing up. Swell Investing will add $50 to your account.
Just sign up, enter the code, deposit $50 of your own money, and you’ll have $50 deposited into your account from Swell. This effectively doubles your money just for opening an account on the platform.
Hurry, because this promotion with Swell Investing ends April 30, 2018.