Edelman Financial Engines Review

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Edelman Financial Engines bills itself as your very own financial team, and it provides wealth management services for high net worth individuals.

But the company has changed a lot in recent years ever since Financial Engines merged with Edelman Financial Services in 2018. So if you're thinking about trying out Edelman Financial Engines, read our review first.

Edelman Financial Engines Review

Commissions & Fees - 5
Features - 8
Customer Service - 7
Ease-of-Use - 7



Edelman Financial Engines offers investing and financial planning services through its team of fee-only financial advisors. It specializes in employer-sponsored contribution plans but also offers individual advisory services as well.

Get Started With Edelman Financial Engines

What Is Edelman Financial Engines?

Edelman Financial Engines LogoEdelman Financial Engines is the result of a 2018 merger between Financial Engine and Edelman Financial Services.

Founded in 1996, Financial Engines is a retirement plan advisory service for employees of participating employer retirement plans. One of the co-founders is Professor William F. Sharpe, winner of the 1990 Nobel Prize in Economic Sciences for his work on the theory of financial economics. A second co-founder is former SEC commissioner, Professor Joseph A. Grundfest.

The company has also grown since its inception. By the time of the merger with Edelman, Financial Engines had over $169 billion in assets under management and worked with 750+ of America's leading employers.

It also partners with retirement plan providers, and the list of companies is just as impressive here. Fidelity Investments, J.P. Morgan, T. Rowe Price and Vanguard are just some of the investment companies they’re partnered with. We recommend considering Blooom or Betterment to maximize your retirement plans.

Edelman Financial Services has a similar backstory. Prior to the merger, it was one of the largest independent financial planning firms in the United States. Following the merger, Edelman Financial Services became the largest registered investment advisor in the country at the time with nearly $200 billion in assets under management.

What Does Edelman Financial Engines Offer?

Though Financial Engines offers their services to both employers and employees, we’re going to focus on the employee.

Edelman Financial Engines provides professional management to employees participating in company-sponsored, defined contribution plans, such as 401(k) plans. They provide management services and advice and can either manage your plan or arm you with information and input so you can manage your plan better. The service is made available through your employer plan, which is to say it’s offered as an additional benefit — a benefit within a benefit.

The company also provides wealth management services for non company-sponsored plans if you simply want to work with an investment advisor. You can open what's known as a wrap fee account which gives Edelman Financial Engines the authority to place trades on your behalf and to manage portfolio rebalancing and overall asset allocation. Alternatively, you can open an online advice account which provides investing advice but leaves the final decision making in your hands.

According to its website, Edelman Financial Engines strives to provide “integrated wealth management” which includes areas of planning like:

  • Financial planning
  • Retirement planning
  • Investment management
  • Tax strategy
  • Estate planning
  • Insurance planning

How Does Edelman Financial Engines Work?

Advisors at Edelman Financial Engines are fee-only advisors. This means advisors only make money by charging management fees and don't get paid by offering you other products or services to earn commissions.

You can start working with the company by scheduling a free meeting with a financial planner in your area. The company has over 150+ locations nationwide, and virtual meetings are also possible.

And, as mentioned, Edelman Financial Engines works with many employers, including 120+ Fortune 500 companies. This includes companies like Delta, Ford, IBM, and Target.

Is Edelman Financial Engines a Fiduciary?

All advisors at Edelman Financial Engines are fiduciaries. This means they have a legal obligation to put your needs and interests ahead of their own. This ties back into the importance of working with fee-only advisors since the advisor you work with won't have a conflict of interest to make commissions by recommending you lackluster products or services.

Edelman Financial Engines Fees & Account Minimums

The advisory fees you pay at Edelman Financial Services depend on your assets under management and if you're investing as an individual or through an employer-sponsored plan.

The website doesn’t offer information on what it costs to an employee, but I was able to contact Mike Jurs, a spokesperson for the company. He said the cost to the employee will depend upon the arrangement the employer has with Edelman Financial Engines.

A very few employers make the service available to their staff free of charge, but the range is between 0.20% and 0.60% of the value of your retirement portfolio, with the average being “just below 0.40%.” Based on the average, the cost on a $100,000 401(k) plan would be just below $400 per year.

As for individual plans, here's how Edelman Financial Engines fees break down for wrap fee accounts:

Annual Fee
$0 - $400,000
1.75% on the first $400,000
$400,001 - $750,000
1.25% on the next $350,000
$750,001 - $1M
1% on the next $250,000
$1M - $3M
0.75% on the next $2M
$3M - $10M
0.60% on the next $7M
$10M - $25M
0.50% on the next $15M

Starting at 1.75% in annual fees is within the “normal” range for working with a human financial advisor. But this fee is much higher than online-only services like working with a robo-advisor.

Also note there's a $5,000 minimum balance requirement for individual wrap fee accounts and a $10,000 minimum balance requirement for workplace-sponsored plans if you're investing in an IRA.

Other Edelman Financial Engines Reviews

As an investment advisory company, Edelman Financial Services has plenty of awards under its belt. For example, in 2021, Barron's named it America's top independent registered investment advisor. The company also received a similar award from Financial Times in 2020.

That said, recent comments from our Investor Junkie readers aren't overly positive. Readers complain about high fees, poor performance, and even poor client relationship management.

Some existing customers also have legacy accounts from before the merger, whereas new customers have a slightly different account opening process. In any case, if you decide to explore Edelman Financial Engines, take advantage of the free consultation and come prepared with a list of questions and your needs.

How Does Financial Engines Compare to Related Services?

The process of providing employer-sponsored retirement plan investment advice is complicated by the fact that plans are ultimately under the domain of the plan trustee. Unless an advisory service is working with both the employer and the plan trustee, control over the investment selections and allocations is generally not possible. Edelman Financial Engines is able to offer this service because they have exactly that arrangement with well over 500 employer retirement plans.

Many robo advisor services exclude employer-sponsored retirement plans entirely or can do nothing more than offer independent advice, which you can then act upon. Edelman Financial Engines handles all of that for you by working on the inside of your plan.

For employer-sponsored plans, you can also consider using companies like Blooom to review and optimize your retirement accounts or a 401(k). But again, there are few companies out there that specialize in employer-sponsored plans. And many of the alternatives face the same limitation as robo-advisors in that they don’t have direct control over your plan.

As for non-employer sponsored plans, you have plenty of other options. For starters, robo-advisors like Betterment or Wealthfront can also create custom portfolios of ETFs and bonds that match your goals and risk tolerance. But the main difference is you just pay 0.25% in annual advisor fees, not the starting 1.75% you get with Edelman Financial Engines.

Minimum to Open Account$100,000$10$500
401(k) Assistance
Two-Factor Auth.
Advice OptionsAutomated, Human AssistedAutomated, Human AssistedAutomated
Socially Responsible Investing

Of course, you can also invest on your own through an online broker or look for your own financial advisor. And if you want human advice, Betterment actually offers this for accounts with at least $100,000. Similarly, Personal Capital offers wealth management services for clients with this amount of money as well.

Pros & Cons


  • All investment advisors are fiduciaries
  • Advisors are also fee-only
  • Provides high levels of personalized service
  • Has branches nationwide
  • Works with numerous Fortune 500 companies for employer-sponsored plans


  • There's a $5,000 household minimum investment requirement
  • Higher management fees than some advisors and most robo-advisors
  • Several negative reviews from our readers regarding performance, fees, and customer service

Bottom Line

As one of the largest independent financial planning firms in the country, there's a chance your employer actually works with Edelman Financial Engines. And considering its successful history and numerous accolades, it's certainly worth considering if you want help with your employer-sponsored retirement plans.

That said, the fees can get very high, especially for wrap fee accounts. In comparison, robo-advisors offer a much more affordable route for passive investors who need a helping hand.

You can still speak with an advisor to learn more through a free consultation. Just be mindful of the advisory fees and have a list of questions ready if you meet with an advisor.

Kevin Mercadante

Kevin Mercadante is professional personal finance blogger, and the owner of his own personal finance blog, OutOfYourRut.com. He has backgrounds in both accounting and the mortgage industry. He lives in Atlanta with his wife and two teenage kids.

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  1. FE sold someone at our corp on their services. I have multiple IRA accounts and after discussing with the FE rep how they worked, and fees, I thought it would be nice to have them watching over my 401K. It gets the most of my money and the least amount of my attention. BAD IDEA. In year one I put in $24000 and their investment algorithm lost me $26,000. When I asked for explanation, all they told me was that this was all driven by their software, so the software was to blame. So I asked to speak to the software… Needless to say, I do not recommend FE.

    1. Years ago, Fidelity tried to sell me the FE service (over and over again. Even offering a free month of service). I have had a Financial Advisor for many years so I did not need to go with this service. However, I did review the paperwork in detail and it convinced me not only to run away, but run away fast.

      First, was their disclaimer that, as you have have noted, it is all driven by software and they are not responsible for bad decisions made by the software. (Strike 1)

      Second, their fee structure is based on a percentage of the portfolio, not a fixed fee. If it were a human doing the work, I could understand it. But this is a piece of software that spends perhaps 500 milliseconds of CPU compute time on your account and would have collected thousands of dollars from my account for that. (Strike 2)

      Finally, it was difficult to understand exactly who was responsible for the account with FE running things. FE’s language as noted above absolved them of any responsibility and it looked like Fidelity put the onus on me for signing up in the first place. (Strike 3)

      As it is, my account is still managed by me with periodic advice from my advisor but he does not actually manage the account.

  2. Based on my experience with FE I will certainly avoid them. I received a marketing call from them. I told the marketing person that I have a high 7 figures portfolio which is primarily outsourced to professional management, but that I was looking to change around 25% of my portfolio for better tax efficiency and to create some better potential downside protection. I was very specific in stating my needs and said I doubted that FE would have the solution. I was assured that sophisticated tax strategies and portfolio structure was their expertise. I agreed to a meeting with them in their Northbrook, IL office. I prepared a descrption of my portfolio, my cash flow needs, a break down of my current portfolio and my longer term goals. I also filled out their two page questionaire to the best of my ability, although I found the questions extremely vague and ill- worded. My preparation for the meeting took me about an hour. I showed up for the meeting and the investment professional was prompt – the meeting stated on time. But that is about the only good thing I could say about the meeting. The investment guy was a terrible combination of arrogant, and ignorant. After some short preliminaries I tried to talk about my needs, and reviewed where I was personally. He did not look at my write up – tossed it back at me, told me I was day trader that I was bound to loose money and that the words I used were too big. Some of the words that he didn’t understand was Wold Bank, Fed Put and equities. I kid you not. I explained to him that it would be hard for me to be considered a day trader as 90% of my portfolio is professionally managed. He said he didn’t care – he knows one when he sees one. I then told him I hadn’t changed any of my investment managers in years , so I was not chasing the hot new thing. He said “I really don’t care how much will you commit to investment with FE today?” I was noncommital on that question, but did tell him how much I was looking to invest with an advisor. He then got out his pitch book – and went throught the 15 pages in about three minutes. There was a section how to think about investments. He said ” “Well obviously I don’t have to go over this because you think you know everything and use big words like World Bank”. I think we both wanted to wrap up the meeting at that point – but I did try to ask him a few questions I use to get an idea about his thinking. These are questions I have used with service provdiers in the past to get get an idea of their thinking process and character. I asked him what he was reading these days and what his outside interests are. Simple generic questions to get an idea about the guy. It appears based on his answers that he does not read and has no outide interests- doesn’t serve on any boards- does nothing charitable. He then said he wouln’t tell me anything else about himself and that his biography was on the web site, if I cared. That was the end of the meeting. I said “Thanks for the time”. He grunted and walked off. Didn’t see me off at the door.

    Susequently I called his manager, who was polite and listened to my concerns. I told the manager that I was invited to the meeting by them and how the meeting went. The manager was apologetic.

    Another positive – the coffee at the meeting was nice.

  3. I talked to a FE adviser. he looks very professional and nice. but after I read all reviews I don’t know if I should go with FE for my retirement adviser or not? could anyone give me a suggestion?

  4. Very Disappointed: FE is focused on commissions and not their clients. Very disappointed that they moved allocations of my funds without first consulting with me; I provided them with no assessment on my risk tolerance, and explicitly informed them to NOT make any changes without first consulting me. I will be dropping Financial Engines very shortly. I would never recommend FE to anyone.

    1. Amen to that. In the boom years of 2015-17 it seemed that my return wasn’t very impressive considering I was paying FE .35% to “professionally manage” my 401K. Since 1998, it seemed like I did better on my own with a couple of asset allocated funds and an index fund. Needless to say, I went back to investing on my own in early 2017. For as often as they moved my money around in different stocks/bonds, it seemed that I should have been doing better with a “professional money manager”. If I would have stayed with them after I lost my job, the fee would have gone to a much higher…I believe 1%. I got the whole speech about “we do better than the average person during a bear market” but 2015-17 wasnt exactly a bear market.

  5. They quoted me a fee of 1.5% to manage my account. That’s a lot higher than stated in the article.

  6. I was introduced to FE at a former employer about 15 years ago and I really liked the service. After leaving that employer, I signed up for a retail FE account and things were good until about a year ago when I opened a managed account with them. Since then, if there’s a bug in their software or limitation, I seem to find it. And forget about getting a quick resolution to a technical problem. First you have to go through their Advisor level which has been beyond painful. It’s been so bad that they have offered me the service at no charge. What good is free if it doesn’t work correctly?

    It’s been so frustrating for the last 9 months that I’m looking at moving my money somewhere else. How sad.

  7. A company like FE doesn’t guarantee a rate of return on investments. My portfolio gains and loses with market fluctuations. Overall, having professionals with an understanding of the market rebalance my portfolio is well worth the fee. I’m paying for peace of mind.

  8. The only engine they start is their own. In 8 years of having a portion of my 401K with them I never received a call to discuss my portfolio, to understand me. The communication was none existent, I was never assigned an advisor who reached out to get to know me and what I wanted. I rate them high on arrogance, as I went to cancel and got a one and done 800 number phone call. Never a second call.

    Run don’t let them touch your money

    1. I just transferred my money out of their control and placed it into Vanguard. Fidelity charges 0.20% and 0.60%, Vanguard charges .11%

  9. worst experience of my life discussing my retirement with financial engines. I told them I would no longer and never allow them to handle my money. It was like talking to a used care salesman speaking with even the manager.

  10. Most of the services that you mention are available at no additional cost through a relationship with a major brokerage such as Fidelity. Comprehensive planning , projection, budgeting and other tools can be used from the convenience of your laptop. The only lack is that you will need to originate any transactions to re-balance your portfolio, but if that is scary, then you should put your money in an annuity or CDs and be done with it.

  11. I tried to use Financial engines calculator that they supply to their customers. It’s deceptive and not explained very well. e.g. I was told by one support person that the projected retirement income was in today’s dollars but was projected to grow with inflation. Another told me that that was wrong – the income shown was a fixed annuity amount that my investments could buy today, based on the current value of my investments – A big difference! Also the projected income does not appear to take into account the fact that my wife is much younger then I when projecting the length of time the income is projected to last, even though the calculator takes in all the pertinent information about my wife (age, her income, her retirement date, etc.). There are other short comings too – I think Financial engines could have provided a better calculator to people who are paying for their services. You can find better and free calculators on the internet.

  12. I was laid off my job last year and called Financial Engines to cancel their services they agreed to not charge me until I was back on a job that I could continue to contribute to my 401k. They not only charged me anyway, but lied about charging me. IT’S RIGHT ON THE STATEMENTS!!! I guess they think everyone is stupid.

  13. 0.1% rate of return year to date for my portfolio. I’d be better off in a savings account. With their fees I’m losing money in a rising market. They’re so fired.

  14. I signed up in July. Have lost $4k with them already, even though I asked to play it safe given my retirement age. They pushed the stocks, and if they kept with bonds, I would not have lost. And these guys are supposedly professional? Like pro at putting money into their own pockets.

  15. I has been with FE since 2012. After I retired, I do not put extra money in my 401K anymore. So, it is easy to trace performance on my account.
    The performance is worse than 2% every year in my case (compared the account balances in the same SP500 index in recent and old). This means that my account distribution (cash, bond & stock portion) handled by them is not totally correct. Otherwise, my account value should be even or better.

  16. I’ve used Financial Engines since 2002, most of that time paying about $150 per year to have access as an individual investor after I left my employer where I was introduced to FE.

    I use FE to determine where to direct my investments across 4 IRAs. They don’t move my money for me.

    I like that I can set my own risk profile and that I’m using the underlying statistical model and not my emotions to know what moves to make. A couple of times I disregarded the advice and always regretted it.

    Overall, I’m really pleased with FE. They’ve served me well!

    1. I agree with Kip. My opinion is many do not like FE because they must monitor themselves and make the changes. Look at the big picture ! Do you think Vanguard with Trillions in their funds would have FE as an option for managing your account if did not have validity ! How smart do you have to be ? Do need A PHD in Investing to outperform the market.They why have not Hedge Funds done so ?

  17. I was with them for quite a while.. Because of my age they insisted that had to have 25% of my investments in bonds. From January to August 2015 they “managed” to loose 6.8% of my portfolios value. Anyone that thinks that’s good go ahead and give them your money.
    As “professionals” they could sure do a lot better.

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