5 Ways Robo Advisors Reduce the Cost of Investing

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Let’s face it: A lot of us just don’t have enough money. A recent survey by Bankrate revealed that only 39% of Americans have enough in the kitty to cover a $1,000 emergency. Clearly, we need to grow our wealth — and ideally, through investing. But why should we go broke trying to do so?

Traditionally, investing money into the stock market is something done through brokerage firms. Buying and selling has to be done via the phone or in person with a stockbroker.

Or you could hire a financial advisor. But this means that you pay someone else to handle the details and stress of investing, and you’ll pay fees for their work and also may pay fees on what they invest you in.

There are plenty of horror stories of financial advisor fees sucking the value out of investments, leading many to question whether the services were even worth the price tag.

So then we have the do-it-yourself (DIY) option.

The DIY method requires at least an interest and basic understanding of how the stock market works and how investing affects your taxes and income.

The traditional options definitely come with a steep learning curve — at best — and a high fee total — at worst.

Enter the robo advisor.

Essentially, a robo advisor is an automatic way of buying and selling stocks via an algorithm on your computer, phone or tablet. Through different robo-investing platforms, you can invest your spare change, you can gift stock, and you can buy fractions of stock.

But that’s not all they do — they can also reduce the cost of investing. Here’s how.

Robo Advisors Have Low Overheads

Typically, a traditional financial advisor has quite a bit of costs to make up for — office rent, wages for an assistant or secretary, utilities… not to mention K-cups for the coffeemaker!

Robo advisors have harnessed the power of the internet to bring you their services. That means that they have lower overheads than financial advisors who need to pay for office space and utilities.

Investing online removes a lot of the traditional costs associated with investing, so robo advisors can offer their services to their customers for much cheaper.

Robo Advisors Have No Sneaky Sales Pitches

Every financial advisor operates differently, but some charge fees close to 1% of your assets, while others take commissions on products they recommend. These are fee-based or fee and commision-based advisors.

There are fee-only advisors who don’t make any money on products or advice, which could be a good option if you want to avoid the potential sales pitches you may get from your financial advisor. But even so, we’re all human and impartiality can be tough, even when it’s met with the best intentions. If you want to avoid sales pitches, or potential conflicts of interest, robo advisors can help.

Robo advisors make recommendations automatically using Modern Portfolio Theory. There are no emotions. No secondary goals. Nothing to add to someone’s bottom line. This can reduce the cost of investing, because it takes those extra variables out of the equation.

Robo Advisors Require Little to No Minimums

When you invest with a traditional broker, you will likely have to buy a minimum amount of stock. For example, if you have a Traditional IRA with Vanguard, you can’t buy less than $3,000 of VTSMX (Vanguard Total Stock Market Index Fund Investor Shares) stock.

Robo advisors really shine when it comes to minimums — or rather, their lack thereof. Most of the top-rated robo advisors have made it a key part of their strategy to let investors get started with much, much lower amounts.

For example, Acorns requires no minimum investment. Acorns charges a $1 monthly fee for their basic account (Acorns Lite), $3 for Acorns Personal which includes Acorns Later and Acorns Spend, and $5 for Acorns Family, which includes everything you'd get with Acorns Personal, plus Acorns Early (investment account options for kids).

Stash is another robo advisor, and it requires only a $5 minimum investment. It comes with fees very similar to Acorns, but your first month with Stash is free. After that, it’s $1 per month under $5k and 0.25% per year over $5k.

WiseBanyan is a free-to-use platform that has a $1 minimum to start. You can start investing in a SEP, traditional, rollover or Roth IRA, or with taxable investments.

This is just a sampling of the robo advisors that are out there, but you can see that they have minimums that anyone can meet. With a $1 minimum, you can get started investing while working on other goals. So even if you’re low income, on a super-tight budget or working to pay off debt, you can also begin to get involved with investing.

Robo Advisors Have Much Lower Fees

Here at Investor Junkie, we’ve created a breakdown of the fees that come with robo advisors. This is crucial to the cost of robo advising; if their fees are actually just as high as those of financial advisors in the long run, they don’t save you any money at all!

Check out this table, which shows how much you'll pay with a deposit of only $5,000.

Robo Advisor Expense Ratio 0.25% 0.00% 0.38% N/A 0.00% 0.00%
Average ETF Expense Ratio 0.15% 0.23% Included N/A 0.14% 0.14%
Robo Advisor Annual Fee $12.50 $0.00 $19.20 N/A $0.00 $0.00
Total Annual Fee $19.97 $11.25 $19.20 N/A $7.19 $5.20

Robo Advisors Let You Access the Experts for Less

Certain robo advisors do let you communicate with finance professionals when you reach certain levels of investments. For example, when you have $100,000 invested with Betterment, you can have a Certified Financial Planner (CFP) review your investments and talk with you about your financial strategies.

CFPs can run their own companies and charge an hourly rate to work with. Getting access to financial planners through your investing platform can be a two-for-one deal; you get access to professionals, as well as investment management. This can be a way to save money in the long run, rather than paying for each service separately.

Keep in mind that there are also investing firms that are hybrids. In other words, they use the same type of automated technology as robo advisors, but with traditional services like a dedicated financial advisor. Farther is an example of a wealth manager that automates some aspects of investing while giving you customized advice.

Robo Advisors Can Make Investing More Affordable

If you don’t have a lot of money, robo advisors can be your gateway to the investing world. Robo advisors do have much lower minimums to start investing with than traditional investing methods, and their fees can be lower in the long run.

However, keep in mind that while robo advisors may be cheaper, you are losing a bit of that human touch — the relationship aspect. So when there’s a market downturn, you may not be able to cry on your robo advisor’s shoulder.

Readers: What are some other ways that robo advisors reduce the cost of investing and make it more accessible for everyone?

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Investment advisory services offered by Stash Investments LLC, an SEC registered investment adviser. This material has been distributed for informational and educational purposes only, and is not intended as investment, legal, accounting, or tax advice. Investing involves risk.

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Kara Perez

Kara Perez is a freelance personal finance writer. She is the founder of bravelygo.co, a company that connects women and money. Kara lives in Austin, TX and believes in the power of budgeting and peanut butter.

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