Online brokerage services have existed for over 20 years. Trading investments today has never been cheaper. So while the race towards cheap trades (in some cases free) is happening, other functionality is becoming more important when selecting a stock broker.
For this review, I compare Fidelity Investments and SogoTrade. Which one is better depends on your needs? So let's examine the major features first.
We've determined with online brokerages the most critical feature customers care about is the
cost per trade. The second most important feature is the minimum deposit, and the last is if the broker
offers mutual funds. Let's look at how Fidelity Investments and SogoTrade
stack up against each other on these points.
To start, we will consider the minimum investment required for both applications. In
how much does one need to invest to use the service?
Both Fidelity Investments and SogoTrade have the same minimum of $0. So they are equal in this requirement.
Next I'll consider cost per trade for both brokers.
Out of the two, SogoTrade is cheaper per trade at $4.88 than Fidelity Investments at $4.95/trade.
Both Fidelity Investments and SogoTrade offer mutual funds. So this feature isn't a clear difference between the stock brokers.
|Review||Fidelity Investments Review||SogoTrade Review|
Overall rating as by Investor Junkie.Rating
|Commissions & Fees|
|Ease of Use|
|Tools & Resources|
|Amount of Deals|
|Stock Trades||$4.95/trade||$4.88/trade ($2.88/trade with 150+ trades/quarter)|
|Options Trades||$4.95/trade + $0.65/contract||$4.88/trade + $0.50/contract|
|Investment Types||Stocks, ETFs, Mutual Funds, Bonds||Stocks, Penny Stocks, ETFs, Mutual Funds, Bonds|
|Access||Website, iOS App, Apple Watch, Android App||Website, iOS App, Android App|
|Broker Assisted Trade|
|No Fee ETFs|
|Sign Up||Sign Up|
About Fidelity Investments
Fidelity is a full-featured discount brokerage service that includes virtually every investment and banking service you need. The mobile app is also one of the best for trading on the go. However, the service is slow to roll out new features.
Active traders are a better fit to SogoTrade's pricing model even if it lacks the features that options traders really need.